We’ve worked with all kinds of businesses during our tenure in NYC, but this was the first time we’ve ever dealt with a roofing company. Queens Roofing, a local roofing contractor, requested help with their advertising about 3 months ago. They were using Facebook ads to target residential clients. Their offer was basic – a free inspection that may turn into something more. They were paying for Google Ads as well, a very high cost per click I might add. Their latest customer said, “Good heavens! We live in Queens where anything can happen with the weather. Just after a record-breaking snowstorm froze the state, a hellacious hail storm hit in NYC. The hail was about the size of a quarter but there was some larger ones nearing the size of a ping pong ball. Most people are just relieved their cars didn’t get damaged. I had it in the carport but hail can bounce, I have learned. I didn’t realize any damage had been done to my home until a few days later when it rained. My roof was leaking! I didn’t know who to call so I had to call someone who did roofs. I was really afraid, being a single older woman. I have heard tales of storm chasers, roofers who come when there has been a storm and take advantage of people then disappear. I asked around for recommendations. My sister told us about a great company so I called them. I was given a free guestimate and then they came out and actually looked at the roof and gave me a free quote. I was quite impressed with how nice they were and the price was right on target too. They even offered to work with my insurance company. They realized the work needed to be done quickly before it became larger and more dangerous. The work is already completed and I couldn’t be happier. No more leaking and now, when I need anything done to my roof, I have a company I totally trust that I can call.” Our suggestion for Queens Roofing was simply to focus more on organic reach rather than paid advertising. For more information on Queens Roofing, click here to view their website or call their team at (718) 865-2772.